Brooklyn / Chicago
Design
Strategy
Operations
WHY US

Three layers. One team.
10X the progress.

Design, strategy, operations. Once three teams, now one. The teams that win move across all of it without losing taste. We're structured to do exactly that — faster, more efficient, with predictable outcomes.

02What We Do

Innovate. Iterate.

03Our Process

AI-Native Design.

We didn't bolt AI onto a traditional process. We rebuilt the process around what AI is good at.

i.

Ideate

What used to take weeks of stakeholder interviews and competitive sweeps now happens in days. AI does the pattern-mining; senior craft makes the judgment calls.

ii.

Design

Fifty variants in the time it took to make five. AI generates the breadth; the senior team picks the right ones.

iii.

Test

Prototypes in front of real users — continuously, not as a one-time check before launch. Viability and feasibility, not just usability.

iv.

Iterate

Findings compound through the work, not at the end. AI keeps the surface wide; senior craft keeps the result tight.

Let us be the salty to your sweet. Get in touch
04Selected Partners

Built for long-term collaboration.

We optimize for the long arc, not the client count. Most names on this list span since we started.

05The Team

Fun-sized.

Small by design. A senior core, plus a wider network of trusted strategists, designers, and engineers — pulled in as the work demands.

Paul Petrowsky
Paul Petrowsky Co-founder
David Bean
David Bean Co-founder
Ian Hall
Ian Hall Director, Product Management
Vince Mease
Vince Mease Principal Designer · TPM Consultant
Jill Petrowsky
Jill Petrowsky Product Design Director
Amy Hudson
Amy Hudson Product Designer
Good friends share. Great friends bring an extra. Meet the team
06Get in Touch

Tell us what you're working on.

Five quick questions. Real reply within a day.